RIM says 15,000 BlackBerry 10 apps submitted in under two days









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Famed Hollywood movie house renamed TCL Chinese Theatre






(Reuters) – Hollywood’s landmark Grauman’s Chinese Theatre has a new name after a Chinese company purchased naming rights to the famous movie house and tourist destination.


The one-time site of the Academy awards will now be called the TCL Chinese Theatre following a 10-year deal with Chinese TV maker TCL Corp, its owners said on Friday.






Opened in 1927, the building had been named for Sid Grauman, a Hollywood showman who helped finance the theater’s construction. The theater hosted red-carpet premieres for “The Wizard of Oz” and other classic films and now is the site of about 40 movie premieres annually.


The landmark draws about 4 million viewers each year. It is fronted by an ornate Chinese pagoda and the hand and footprints of famous film stars captured in cement.


The deal with TCL will fund upgrades and preservation of the historic site, theater owners Elie Samaha and Donald Kushner said in a statement.


(Reporting By Lisa Richwine)


Movies News Headlines – Yahoo! News





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Recipes for Health: Skillet Beet and Farro Salad





“Comforting” isn’t a word I usually associate with salads, but this week I put together five grain salads that fit that bill. Over the years I have developed a number of delicious whole grain salads that combine various grains with vegetables, herbs and often nuts, tossed in a tangy dressing. I have also married many a grain and vegetable in a pilaf. I decided to bring both concepts together in hearty salads that I’m calling “skillet salads;” each one is heated through in a skillet just before serving.




You can get ahead on all of these by cooking the grains or noodles ahead. Whole grains freeze well and keep in the refrigerator for three days. Then it’s just a question of preparing vegetables, herbs and dressing. Even if you don’t cook the grains ahead you can prepare the other ingredients while they’re simmering.


I make a meal of these at lunch, and serve smaller portions as sides or starters for dinner. If you want to serve the warm, tangy grains on a bed of salad greens I recommend spinach or sturdy greens like frisée or dandelion greens that will stand up to the heat of the salad and won’t wilt beyond recognition when topped with something warm.


Skillet Beet and Farro Salad


This hearty winter salad can be a meal or a side dish, and warming it in the skillet makes it particularly comforting. Cook your farro until you see that the grains have begun to splay so they won’t be too chewy and can absorb the dressing properly.


For the Salad:


2 medium or 3 small beets, roasted


1 cup farro, soaked for 1 hour in 1 quart water


Salt to taste


1 ounce lightly toasted pistachios (scant 1/4 cup)


1/4 cup chopped fresh herbs, such as parsley, tarragon, marjoram, chives, mint


Freshly ground pepper


For the Dressing:


2 tablespoons sherry vinegar


1 teaspoon balsamic vinegar


Salt to taste


1 small garlic clove, minced or pureéd


1 teaspoon Dijon mustard


1/3 cup extra virgin olive oil


2 tablespoons walnut oil


Crumbled feta for garnish (optional)


1. Roast the beets and meanwhile cook the farro. Place in a medium saucepan with the soaking water and bring to a boil. Add salt to taste, reduce the heat, cover and simmer 45 minutes to an hour, until the grains have begun to splay. Turn off the heat and allow to sit for 15 minutes or longer in the water. Drain through a strainer set over a bowl.


2. While the farro is cooking, make the vinaigrette. Whisk together the vinegars, salt, garlic, and mustard. Whisk in the oils. Pour into a wide frying pan or saucepan and add to the farro, along with a couple of tablespoons of the farro cooking water. Peel and dice the beets and add, along with the herbs and pistachios. Stir over medium heat until heated through and serve, with a little feta sprinkled over the top if you wish.


Yield: Serves 6


Advance preparation: The cooked farro and the roasted beats will keep for 3 or 4 days in the refrigerator.


Nutritional information per serving (6 servings): 304 calories; 19 grams fat; 2 grams saturated fat; 5 grams polyunsaturated fat; 11 grams monounsaturated fat; 0 milligrams cholesterol; 27 grams carbohydrates; 3 grams dietary fiber; 61 milligrams sodium (does not include salt to taste); 6 grams protein


Note: If you want to reduce the fat and calories in this dish, substitute buttermilk for some of the oil. Be careful not to allow the dressing to come to a boil when you heat it in the pan or the buttermilk will curdle.


Martha Rose Shulman is the author of “The Very Best of Recipes for Health.”


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Bits Blog: Security Firm Discovers Cyber-Spy Campaign

SAN FRANCISCO — A Russian cybersecurity company issued a report on Monday saying that it had identified a sophisticated cyberespionage campaign that has been in operation since 2007. The spy campaign targeted a range of government and diplomatic organizations, mostly in Eastern Europe and Central Asia, but also in Western Europe and North America.

Kaspersky Lab, the firm behind the discovery, said that digital clues suggested that the perpetrators were Russian-speaking, but that the campaign did not appear to be the work of a nation state. However, as with a number of other alarming recent reports on computer spying, Kasperky’s report offered few details that would allow for independent verification and did not specifically call out the names of the organizations affected.

In an interview, Kurt Baumgartner, a senior security researcher at Kaspersky Lab, said that among the “several hundreds” of victim organizations were “embassies, consulates and trade centers.” The vast majority of infected machines were based in Russia — where Kaspersky identified 38 infected machines — followed by Kazakhstan, where 16 infected machines were identified. Six infected machines were found in the United States.

Mr. Baumgartner described the campaign as a “sophisticated and very patient multiyear effort” to extract geopolitical and confidential intelligence from computers, network devices like routers and switches, and smartphones. The malware was designed to extract files, e-mails and passwords from PCs, record keystrokes and take screenshots, and steal a user’s Web browsing history on Chrome, Firefox, Internet Explorer and Opera browsers. It could also pilfer contacts, call histories, calendars, text messages and browsing histories from smartphones, including iPhones, Windows, Nokia, Sony, and HTC phones. And it collected information about installed software, including Oracle’s database software, remote administration software and instant messaging software, like that made by Mail.Ru, a Russian e-mail and instant messaging service.

But Kaspersky said what set the campaign apart was the fact that the attackers engineered their malware to steal files that have been encrypted with a classified software, called Acid Cryptofiler, that is used by several countries in the European Union and NATO to encrypt classified information.

Researchers discovered several Russian words embedded in the malware’s code, suggesting the attackers are of Russian-speaking origin. For instance, the word “Zakladka” appears in the malware, which, in Russian and Polish, can mean “bookmark.” It is also a Russian slang term meaning “undeclared functionality” in computer software or hardware. Intriguingly, Kaspersky’s researchers said that, in Russian, it also refers to a “microphone embedded in a brick of the embassy building.” (The United States and Russia have a history of bugging each other’s embassies.)

But as sophisticated as the malware was, Kaspersky said the methods attackers used to infect systems were not. The researchers infected machines with a basic “spearphishing” attack, in which they sent malicious e-mails to people within targeted organizations that contained malicious Microsoft Excel or Microsoft Word documents. Once opened, attackers were given full access to victims’ machines through well-known security exploits that were previously used in campaigns by Chinese hackers to spy on Tibetan activists and military and energy sector targets in Asia.

Mr. Baumgartner said the attackers either used well-known exploits out of “laziness or as a clever way to hide their tracks.”

The firm said attackers created more than 60 domain names and used several server locations, mainly in Germany and Russia, to manage the network of infected machines. But it said those servers were “proxies” designed to hide the true “mother ship” command and control server.

Asked why Kaspersky decided not to identify the targets of the attack by name, Mr. Baumgartner said that Kaspersky’s investigation was still in place. 

Cybersecurity has become a significant and growing concern globally, with hackers gaining access to private corporate and military secrets, and intellectual property. Last year, Kaspersky Lab discovered several state-sponsored computer viruses including Flame, a sophisticated computer virus that spied on computers in Iran, and Gauss, a separate virus that targeted Lebanese banks. The firm said it believed both viruses were sponsored by the same nation states that created Stuxnet, a sophisticated computer virus that The New York Times has reported was a joint effort by the United States and Israel.

But Kaspersky has been less forthcoming on viruses originating in its own back yard, in Russia and neighboring states, where Russian-speaking criminal syndicates control a third of the estimated $12 billion global cybercrime market, according to the Russian security firm Group-IB.

But Kaspersky’s latest discovery could signal a turning point. The firm nicknamed the campaign by Russian speakers “Operation Red October” — Rocra for short — because it was first tipped off to the campaign in October, after one of its partners passed Kaspersky a sample of the malware used. Since then, the firm has discovered over 1,000 “modules” or components of the malware, with the earliest crafted in 2007 and the most recent component having been built as recently as last week.

“The attackers managed to stay in the game for over five years and evade detection of most antivirus products while continuing to exfiltrate what must be hundreds of terabytes by now,” Kaspersky said in its report.

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Egyptian court orders new trial for Mubarak









CAIRO—





An Egyptian court granted an appeal by former President Hosni Mubarak and ordered a new trial into the killings of hundreds of protesters during the 2011 uprising, a move certain to inflame the political unrest that has upset the country’s democratic transition.

The ruling was a victory for the ailing Mubarak and his Interior minister, Habib Adli, who also won his appeal. Both men, who had been sentenced to life in prison, face other criminal charges and are likely to remain in detention until a new trial in the deaths by security forces of more than 800 protesters.

“The previous ruling was unfair and illegal,” said Yousry Abdelrazeg, one of Mubarak’s lawyers, who accused the judge in the first trial of political bias. “The case was just a mess and there was no evidence against Mubarak.”

No date has been set for the new trial.

The court’s decision comes amid turmoil over an Islamist-backed constitution and outrage over the expanded powers of Islamist President Mohamed Morsi. It means a bloody chapter in Egypt’s 2011 revolt will be revisited with the prospect that Mubarak, whose police state ruled for 30 years, may be absolved in a case that deepened the nation’s political differences and impassioned the Arab world.

Mubarak was convicted in June of not preventing the deaths of hundreds of protesters attacked by police and snipers during the uprising, which began on Jan. 25, 2011, and ended 18 days later when he stepped aside and the military seized power.

Mubarak argued that he had not ordered the crackdown and was unaware of the extent of the violence. A recently completed government-ordered investigation into the killings, however, reportedly found that Mubarak had monitored the deadly response by security forces in Tahrir Square via a live television feed.

The appeals court ruling came a day after prosecutors announced an investigation into allegations that Mubarak, 84, received about $1 million in illicit gifts from Al Ahram, the country’s leading state-owned newspaper. The former president has reportedly been in a military hospital since December after he fell in a prison bathroom and injured himself.

Last year’s trial riveted the nation with images of the aging Mubarak wheeled into the defendant’s cage on a stretcher, his arms crossed and his eyes hidden behind sunglasses.

jeffrey.fleishman@latimes.com  

(Special correspondent Reem Abdellatif contributed to this report)

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Why This Outdated Dating Manual Did Not Need a Social-Media Update






The Rules, a dating instruction manual of yore by two ladies named Ellen Fein and Sherrie Schneider (they know what they’re talking about ’cause they’re married!), should, by now, have gone the way of the cave drawing or the horse and buggy, as a relic of times past. It was initially published in 1995, nearly 20 years ago, and we don’t even want to calculate what that means in dog years. But alas, it’s still hanging around, lurking in the bookshelves of various bricks and mortar stores where such things are sold; lingering on Amazon.com and giving us coquettish looks; promising such things as actual, official answers in the ongoing struggle to win a man and make him put a ring on it (I’m paraphrasing, of course).


RELATED: Actual Wall Streeters Respond to Matchmaker’s Tips for Dating Them






Far from aging gracefully and going away, it’s been updated to bring it up to speed with the newfangled ways in which we do things, you know, on the Facebook and World Wide Web and whatnot. Of course, business-wise, this makes sense. It’s a best-seller! In fact, there’s a whole franchise of Rules books, described by Elle as “one of the best self-help books of all time.” So why wouldn’t Fein and Schneider and their publisher hope to make some more money with a new installment of the book that promises answers to pressing social media-dating questions like these: “How long should I wait to respond to his text message? Can I friend him on Facebook? Why did he ask for my number but never call me?” 


RELATED: Andrea Peyser Does Not Approve of This ‘Online Dating’


Well, they would. Grand Central Publishing released the book, Not Your Mother’s Rules, on January 8, and it’s ranked number 4 in dating books on Amazon. One would presume from the title and the pitch that the ladies behind it hope that the younger generations will lap this stuff up, just like their moms did. 


RELATED: Commuting to the Suburbs of Love


Of course, it’s a self-help book, so I am predisposed to dislike it. Self-help books, especially those about dating, often fall into a category that could be better described as, well, undermining. The problems with such books for me are multifold. One, they posit that human relationships can be commoditized; that there is one path that works for all in terms of getting what you want. (They also presume, in a stereotypical manner, that what we all want is the same, and, I think, infer there’s some ongoing battle between men, who want one thing, and women, who want the opposite.) I don’t think those messages are true, and I don’t think they’re particularly healthy or helpful, either.


RELATED: The Trials of Being a Married Olympian


Further, self-help books are published to make money. Those that say they’ll teach a reader how to get married or get the relationship they want do so by preying on the bewilderment, confusion, insecurity, and desires of women (and sometimes men, too). Sure, dating is hard. Sure, it’s difficult to find “the right person.” But the process should also to be fun, experiential, silly, weird, unique, and something we learn from. Figuring out what you want for yourself by doing it, that’s a great thing. Making dating about adhering to some code that a couple of people came up with and want to sell you so they can make money, well, that’s not so great. Women and men may read this stuff because they think it can’t hurt. Sometimes it feels good to believe that there are rules that can be followed to get what we want; it means we need only have the dedication and commitment to follow those rules, which is way easier than, for instance, thinking for ourselves deeply and making our own decisions, and having courage and believing in ourselves. 


RELATED: Old People Are Getting Better at Dating


Some of the advice in this book may not be categorically awful. Simplified to “don’t act like an obsessive”; “pause before you rush to do something you regret”; and “take care of yourself!” some instructions could actually be quite handy as a common-sense reminder. But categorizing it as stuff women need to follow to snag a man makes it highly problematic, even if the occasional tip is not so bad. And stuff like this, “New chapters include rules for text flirting: women under 30 wait 30 minutes to respond to a man’s text; older women should wait 4 hours,” as Pat Kiernan wrote today on his blog, is particularly disheartening, and inherently sort of woman-hating. Control your texting, The Rules ladies say. “Women shouldn’t take the first step to initiate any relationship — and that includes online dating,” they told the New York Daily News. Once you have a guy, ignore him, “at least for a little while.” And don’t sext until you’re married. That might save us from a few political scandals. But is this the kind of advice women need, in this day and age? 


If there was to be an excellent dating self-help book for the year 2013, I’d hope it would tell people to trust themselves. To behave as they see fit, according to the situation they’re in, regardless of age, because they are smart, lovely people who deserve the good things they put out into the world, and even if they make mistakes, they’ll find their way and do the right thing. That self-help book would tell women to stop reading dating self-help books, and instead to behave as though they knew they were wise enough to decide for themselves what they should do, to interpret the signs and make the right moves, or make the wrong ones and deal with that, too, instead of adhering to some rules that aren’t really the way we are at all. It would most of all tell everyone to be themselves, and stop pretending to be something else. Because The Rules, and those who follow them, create some weird perceptions among men and women. Suddenly anyone who does text someone right back is perceived somehow as needy or “too easy to get.” That’s especially odd given that a four-hour delay in a response, when you could respond quite easily, is actually rather rude. Would that we could rid the world of such descriptions as “hard to get” altogether, because more important than playing games or appearing a certain way (difficult to get?) is finding someone you care about and behaving a way that shows that you do. Why do we persist, instead, in making everything so convoluted and difficult?


We can only hope, I suppose, that as time progresses these tips will become as ancient and quaint-sounding as, for example, the instructions in Miss Leslie’s Behavior Book, published in the 1800s. Until then, a word of advice. Follow your instincts; if it feels right, it probably is; don’t believe everything you read in dating books, and maybe, do yourself a favor: Don’t read dating advice books at all. But DO read Miss Leslie’s, for snippets such as this: 


b40b1  8527d59c0385dddd0caa8a3261fe7dde 510x283 Why This Outdated Dating Manual Did Not Need a Social Media Update


Now, that’s helpful advice. 


Social Media News Headlines – Yahoo! News





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Britney Spears calls off engagement, quits “X Factor”






LOS ANGELES (Reuters) – Pop star Britney Spears on Friday called it quits with both fiancé Jason Trawick and as a celebrity judge on “The X Factor” talent show.


Spears, 31, and Trawick, 41 – her former agent – got engaged in December 2011.






“Jason and I have decided to call off our engagement,” Spears said in a statement. “I’ll always adore him and we will remain great friends.”


The couple began dating in May 2010, following a turbulent few years in Spears’ personal and professional life in which she lost custody of her children, entered rehab and shaved off her hair.


Trawick added in a statement: “As this chapter ends for us a new one begins. I love and cherish her and her boys and we will be close forever.”


The wedding would have been the third for Spears. She divorced dancer Kevin Federline, with whom she had two children, in 2006.


The singer also spontaneously married childhood friend Jason Alexander during a trip to Las Vegas in 2004. That marriage lasted 55 hours before the singer annulled the union.


Spears and Trawick announced their split the same day that the “Toxic” singer confirmed she was leaving “The X Factor” after just one year as a judge on the Fox singing show, saying it was time to get back to making music.


“I had an incredible time doing the show and I love the other judges and I am so proud of my teens but it’s time for me to get back in the studio.


“Watching them all do their thing up on that stage every week made me miss performing so much! I can’t wait to get back out there and do what I love most,” Spears said of her “X Factor” departure.


Spears’ most recent album, “Femme Fatale,” was released in March 2011.


Celebrity website TMZ.com reported on Friday that Spears was in talks about a long-term residency gig in Las Vegas. The gambling city is already host to stars like Celine Dion and Shania Twain, who perform under long term contracts.


Spears was recruited to “The X Factor” with a reported $ 15 million salary after a 14-year singing career that made her one of the biggest pop stars of the 2000s.


But audiences slumped and the TV show lost about 3 million regular viewers from its first season. Many fans and TV critics found Spears bland and boring.


The exit of Spears leaves “X Factor” creator Simon Cowell searching for two new judges to lift his show past its NBC rival, “The Voice,” in the ratings when it returns in September.


Judge and record producer L.A. Reid announced in December that he would be returning full time to his job as the head of Epic Records.


Spears took “The X Factor” gig with singer Demi Lovato, 20, in May 2012 to fill the judges’ seats left by Paula Abdul and Nicole Scherzinger, who were both fired by Cowell a year ago.


(Reporting By Jill Serjeant and Eric Kelsey; Editing by Eric Walsh and Carol Bishopric)


Celebrity News Headlines – Yahoo! News





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City Room: Cuomo Declares Public Health Emergency Over Flu Outbreak

With the nation in the grip of a severe influenza outbreak that has seen deaths reach epidemic levels, New York State declared a public health emergency on Saturday, making access to vaccines more easily available.

There have been nearly 20,000 cases of flu reported across the state so far this season, officials said. Last season, 4,400 positive laboratory tests were reported.

“We are experiencing the worst flu season since at least 2009, and influenza activity in New York State is widespread, with cases reported in all 57 counties and all five boroughs of New York City,” Gov. Andrew M. Cuomo said in a statement.

Under the order, pharmacists will be allowed to administer flu vaccinations to patients between 6 months and 18 years old, temporarily suspending a state law that prohibits pharmacists from administering immunizations to children.

While children and older people tend to be the most likely to become seriously ill from the flu, Mr. Cuomo urged all New Yorkers to get vaccinated.

On Friday, the Centers for Disease Control and Prevention in Atlanta said that deaths from the flu had reached epidemic levels, with at least 20 children having died nationwide. Officials cautioned that deaths from pneumonia and the flu typically reach epidemic levels for a week or two every year. The severity of the outbreak will be determined by how long the death toll remains high or if it climbs higher.

There was some evidence that caseloads may be peaking, federal officials said on Friday.

In New York City, public health officials announced on Thursday that flu-related illnesses had reached epidemic levels, and they joined the chorus of authorities urging people to get vaccinated.

“It’s a bad year,” the city’s health commissioner, Dr. Thomas A. Farley, told reporters on Thursday. “We’ve got lots of flu, it’s mainly type AH3N2, which tends to be a little more severe. So we’re seeing plenty of cases of flu and plenty of people sick with flu. Our message for any people who are listening to this is it’s still not too late to get your flu shot.”

There has been a spike in the number of people going to emergency rooms over the past two weeks with flulike symptoms – including fever, fatigue and coughing – Dr. Farley said.

Mayor Michael R. Bloomberg and Mr. Cuomo made a public display of getting shots this past week.

In a briefing with reporters on Friday, officials from the C.D.C. said that this year’s vaccine was effective in 62 percent of cases.

As officials have stepped up their efforts encouraging vaccinations, there have been scattered reports of shortages. But officials said plenty of the vaccine was available.

According to the C.D.C., makers of the flu vaccine produced about 135 million doses for this year. As of early this month, 128 million doses had been distributed. While that would not be enough for every American, only 37 percent of the population get a flu shot each year.

Federal health officials said they would be happy if that number rose to 50 percent, which would mean that there would be more than enough vaccine for anyone who wanted to be immunized.

Two other diseases – norovirus and whooping cough – are also widespread this winter and are contributing to the number of people getting sick.

The flu can resemble a cold, though the symptoms come on more rapidly and are more severe.

A version of this article appeared in print on 01/13/2013, on page A21 of the NewYork edition with the headline: New York Declares Health Emergency.
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Treasury Will Not Mint $1 Trillion Coin to Raise Debt Ceiling





WASHINGTON — The Treasury Department said Saturday that it will not mint a trillion-dollar platinum coin to head off an imminent battle with Congress over raising the government’s borrowing limit.


“Neither the Treasury Department nor the Federal Reserve believes that the law can or should be used to facilitate the production of platinum coins for the purpose of avoiding an increase in the debt limit,” Anthony Coley, a Treasury spokesman, said in a written statement.


The Obama administration has indicated that the only way for the country to avoid a cash-management crisis as soon as next month is for Congress to raise the “debt ceiling,” which is the statutory limit on government borrowing. The cap is $16.4 trillion.


“There are only two options to deal with the debt limit: Congress can pay its bills, or it can fail to act and put the nation into default,” Jay Carney, the White House press secretary, said in a statement. “Congress needs to do its job.”


In recent weeks, some Republicans have indicated that they would not agree to raise the debt limit unless Democrats agreed to make cuts to entitlement programs like Social Security.


The White House has said it would not negotiate spending cuts in exchange for Congressional authority to borrow more, and it has insisted that Congress raise the ceiling as a matter of course, to cover expenses already authorized by Congress. In broader fiscal negotiations, it has said it would not agree to spending cuts without commensurate tax increases.


The idea of minting a trillion-dollar coin drew wide if puzzling attention recently after some bloggers and economic commentators had suggested it as an alternative to involving Congress.


By virtue of an obscure law meant to apply to commemorative coins, the Treasury secretary could order the production of a high-denomination platinum coin and deposit it at the Federal Reserve, where it would count as a government asset and give the country more breathing room under its debt ceiling. Once Congress raised the debt ceiling, the Treasury secretary could then order the coin destroyed.


Mr. Carney, the press secretary, fielded questions about the theoretical tactic at a news conference last week. But the idea is now formally off the table.


The White House has also rejected the idea that it could mount a challenge to the debt ceiling itself, on the strength of the Fourteenth Amendment to the Constitution, which holds that the “validity of the public debt” of the United States “shall not be questioned.”


The Washington Post earlier published a report that the Obama administration had rejected the platinum-coin idea.


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Detroit Auto Show: GM hopes 2014 Corvette will boost Chevrolet sales









As he prepared to unveil the seventh-generation Corvette this weekend — an event akin to the naming of a new pope in the sports-car world — General Motors executive Mark Reuss told a story familiar to legions of Corvette faithful over six decades of production.


Reuss coveted the car as a teenager, back when the 'Vette versus Porsche debate ignited the same fury as disco versus rock. He bought one in his 20s, a used silver 1969 model with a big-block 427 engine, and took his future wife on their first date. Then he married and sold the two-seater to make room for a family.


Such nostalgia is pervasive among Corvette buyers. The car's heritage means even more to GM as it attempts to rebound from the bailout-and-bankruptcy era.





PHOTOS: Six generations of the Corvette


In a once-a-decade event, Chevrolet will unveil the redesigned 2014 Corvette on Sunday night at a preview to next week's North American International Auto Show in Detroit. As with every 'Vette since 1953, the new model will serve as the standard bearer of the brand's engineering, a laboratory for technology that trickles down to mainstream models. The dynamic extends to marketing, as the Corvette embodies the soul of the brand, the aspirational "halo" car that GM hopes will rub off on perceptions of its entire lineup.


"When you see a Corvette in a showroom, most know that Chevrolet embodies performance, value and is unapologetically American," said Reuss, president of GM's North American operations.


Corvette redesigns have historically boosted sales of the sports cars, often by 50% or more. But some question how much a new Corvette can do to shore up Chevrolet's sagging U.S. market share.


"The negative is that, in the minds of Corvette owners, it is a Corvette before it is a Chevy," said Jeremy Anwyl, vice chairman of Edmunds.com. "It is not like you go look at the Corvette and walk out with a Cruze. If they took the money they spent on Corvette development and spent it on a couple of marketing campaigns, they would get more bang for their buck."


Others aren't so quick to write off the premium sports car's benefit to the larger brand. Larry Dominique, former vice president of product planning at Nissan, saw marketing benefits in play from the Japanese automaker's series of Z sports cars. Consumers believed that Nissan's other vehicles shared the same DNA, which the company underscored in pitching its Maxima as the "four-door sports car."


"There is an awareness and consumer draw," Dominique said. "That's why Chevy dealers put the Corvette on the turntable out front."


Profitable niche


The Corvette has often served as a barometer of the company's fortunes. Many view the mid-1960s Sting Ray version as a golden era of the 'Vette's might and sex appeal, a tangible representation of GM's corporate power.


A decade later — after GM got caught flat-footed by the oil crisis — the Corvette morphed into a sports car for posers, poorly built and agonizingly slow.


As a premium car, the Corvette naturally sells in low volumes, particularly through the battered economy of recent years, when sales plummeted from more than 40,000 in 2007 to less than 12,000 last year.


Even in good years, Corvette sells as many copies in a year as Toyota's Camry sometimes sells in a month.


But the economy is on the mend, and whatever the Corvette does for the larger Chevrolet and GM brands, the car will turn a substantial profit on its own, Reuss assured.


"This makes as much money as any of the top-profit models in our company," Reuss said. "That is why we do it."


Even as GM works to make Chevrolet more of a global brand, the Corvette remains an American affair.


"From a business case, the car is done for North America first," Reuss said. "Anything else that happens because we made a fundamentally sound car is extra benefit."


Reuss also hopes to speed up the timeline for Corvette redesigns, which have averaged nine years and once stretched to 15 years. The current Corvette debuted in 2005. Corvette fans, he said, won't have to wait so long for the next version.





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