Media Decoder Blog: Dodgers, Signing Lucrative TV Deal, Plan to Start Regional Sports Network

The owners of the Los Angeles Dodgers said Monday that they intended to start a regional sports network in southern California, confirming weeks of reports about the team’s plans.

The network, to be named SportsNet LA, will be backed by Time Warner Cable, one of the main television distributors in the region, with a commitment of $7 billion to $8 billion over the next 25 years. The price tag, though not made public by the parties, was confirmed by a person with direct knowledge of the deal. Analysts said it was the most lucrative television deal for a single team in sports history.

Time Warner Cable will carry the Dodgers network and will be in charge of convincing others to carry it, as well. In exchange, Time Warner Cable will keep all the advertising revenue that it sells for the network. The Dodgers owners said in a news release on Monday that SportsNet LA would carry all the team’s games and “comprehensive behind-the-scenes Dodger programming.”

The multibillion-dollar deal with the Dodgers seemingly flies in the face of Time Warner Cable’s public statements about tamping down on the rising costs of programming. SportsNet LA is likely to amount to $4 to $5 a month per subscriber in southern California, and some of that cost will be passed on subscribers through their monthly cable bills, with Time Warner Cable also absorbing some of the cost.

But Time Warner Cable says that doing business directly with the Dodgers cuts out the middleman, in this case Fox Sports, which was also bidding for rights to the Dodgers games. The company said the same thing when it outbid Fox to carry Los Angeles Lakers games in 2011, a 20-year deal valued at $3 billion.

“This deal, like our Lakers’ deal, furthers our efforts to attain greater certainty and control over local and regional sports programming costs,” David Rone, the president of Time Warner Cable Sports, said of the Dodgers agreement in a statement.

Fox Sports, owned by the News Corporation, disputes this notion, in part because its bid for the Dodgers was significantly less than Time Warner Cable’s bid. Dodgers games will continue to be televised on Fox Sports’ Prime Ticket network until the new network starts in 2014.

A group led by Magic Johnson and financed by Guggenheim Partners bought the Dodgers last year in a deal valued at $2.3 billion. “We concluded last year that the best way to give our fans what they want — more content and more Dodger baseball — was to launch our own network,” Mark Walter, the founder of Guggenheim Partners and the chairman of the Dodgers franchise, said in a statement.

The network will be operated by American Media Productions, a subsidiary of the Dodgers ownership group. “The creation of AMP will provide substantial financial resources over the coming years for the Dodgers to build on their storied legacy and bring a World Championship home to Los Angeles,” Mr. Walter said.

The financial terms of the arrangement were not released. The arrangement will require the approval of Major League Baseball.

Assessing the impending deal last week, the Nomura analyst Michael Nathanson said Time Warner Cable should “be careful what they wish for.” In a note to investors, he pointed out that the News Corporation is likely to use the high rates for the Lakers and Dodgers channels as negotiating leverage for other regional sports networks. News Corp. recently acquired 49 percent of YES, the Yankees channel in New York, and full ownership of a channel that carries the Cleveland Indians in Ohio. Time Warner Cable is a major distributor in New York and Ohio.

Mr. Nathanson said Los Angeles, which will have six regional sports networks once the Dodgers network starts, is “experiencing significant price inflation.” It’s too soon to know, he said, “whether these levels of investments will prove to be justified many years down the road or if we have reached the top of the sports-rights bubble.”

Read More..

Death toll in Brazil nightclub fire hits 245

BRASILIA, Brazil—

A fire swept through a crowded nightclub in southern Brazil early Sunday, killing at least 245 people and leaving at least 200 injured, police and firefighters said.

Police Maj. Cleberson Braida told local news media that the 245 bodies were brought for identification to a gymnasium in the city of Santa Maria.

That toll would make it one of the deadliest nightclub fires more than a decade.

The cause of the fire is not yet known, officials said. Officials earlier put the death toll at 180.

Civil Police and regional government spokesman Marcelo Arigoni told Radio Gaucha earlier that the total number of victims is still unclear and there may be hundreds injured,

The newspaper Diario de Santa Maria reported that the fire started at around 2 a.m. at the Kiss nightclub in the city at the southern tip of Brazil, near the borders with Argentina and Uruguay.

Rodrigo Moura, whom the paper identified as a security guard at the club, said it was at its maximum capacity of between 1,000 and 2,000, and partygoers were pushing and shoving to escape.

Ezekiel Corte Real, 23, was quoted by the paper as saying that he helped people to escape. “I just got out because I'm very strong,” he said.

“Sad Sunday”, tweeted Tarso Genro, the governor of the southern state of Rio Grande do Sul. He said all possible action was being taken and that he would be in the city later in the day.

Santa Maria is a major university city with a population of around a quarter of a million.

A welding accident reportedly set off a Dec. 25, 2000, fire at a club in Luoyang, China, killing 309.

At least 194 people died at an overcrowded working-class nightclub in Buenos Aires, Argentina, in 2004.

A blaze at the Lame Horse nightclub in Perm, Russia, broke out on Dec. 5, 2009, when an indoor fireworks display ignited a plastic ceiling decorated with branches, killing 152

A nightclub fire in the U.S. state of Rhode Island in 2003 killed 100 people after pyrotechnics used as a stage prop by the 1980s rock band Great White set ablaze cheap soundproofing foam on the walls and ceiling.

Read More..

Another look at RIM’s BlackBerry Z10 smartphone

Research in Motion (RIMM) is scheduled to announce the new BlackBerry 10 operating system and its latest flagship smartphone a press event on January 30th. The BlackBerry Z10 is rumored to come with 4.2-inch HD display, 1.5GHz dual-core processor and an 8-megapixel rear camera. The smartphone is also said to include 2GB of RAM, 4G LTE connectivity, NFC, 16GB of internal storage and an 1,800 mAh removable battery. The not-so-secret device has already appeared in a number of leaked images and videos, and on Thursday it was the subject of yet another leak from Evleaks, which posted two images that it said were press photos of the upcoming handset.

[More from BGR: Unlocking your smartphone will be illegal starting next week]

[More from BGR: Why the iOS-Android feud is so intense: It’s about core philosophy more than products]

BGR exclusively reported that the BlackBerry Z10 will priced under the standard $ 199 and could be offered for $ 149 or less with a two-year agreement. The latest rumors suggest that the smartphone could launch at the end of February.

This article was originally published on BGR.com

Wireless News Headlines – Yahoo! News

Title Post: Another look at RIM’s BlackBerry Z10 smartphone
Url Post: http://www.news.fluser.com/another-look-at-rims-blackberry-z10-smartphone/
Link To Post : Another look at RIM’s BlackBerry Z10 smartphone
Rating:
100%

based on 99998 ratings.
5 user reviews.
Author: Fluser SeoLink
Thanks for visiting the blog, If any criticism and suggestions please leave a comment

Read More..

‘Argo’ wins Producers Guild Awards

LOS ANGELES (AP) — “Argo” continues to shake up the Oscar race by taking the top honor at the Producers Guild Awards on Saturday.

Ben Affleck, coming off winning Golden Globe Awards for best motion picture drama and director for the real-life drama, received the award handed out at the Beverly Hilton Hotel.

“I’d be remiss if I didn’t mention that I’m still working as an actor,” he said in his acceptance speech.

Affleck also stars in “Argo” as the CIA operative who orchestrated a daring rescue of six American embassy employees during the 1979 Iranian hostage crisis. George Clooney and Grant Heslov share the producer award with Affleck as “Argo” beat out the Civil War saga “Lincoln,” which has a leading 12 Academy Awards nominations.

Other nominees in the PGA movie category were “Les Miserables,” ”Zero Dark Thirty,” ”Beasts of the Southern Wild,” ”Django Unchained,” ”Life of Pi,” ”Moonrise Kingdom,” ”Silver Linings Playbook,” and Skyfall.”

Along with honors from other Hollywood professional groups such as actors, directors and writers guilds, the producer prizes have become part of the preseason sorting out contenders for Academy Awards.

The big winner often goes on to claim the best-picture honor at the Oscars on Feb. 24.

Disney’s “Wreck-It Ralph” won the guild’s animation category, beating “Brave,” ”Frankenweenie,” ”ParaNorman” and “Rise of the Guardians.”

“Searching for Sugar Man” took the documentary prize, beating “A People Uncounted,” ”The Gatekeepers,” ”The Island President,” and “The Other Dream Team.”

Showtime’s “Homeland” won the producer’s award for television drama series, which beat out “Breaking Bad,” ”Downton Abbey,” ”Game of Thrones,” and “Mad Men.”

The ABC sitcom “Modern Family” took the prize for best comedy series for the third straight year, beating “30 Rock,” ”The Big Bang Theory,” ”Curb Your Enthusiasm,” and “Louie.”

Entertainment News Headlines – Yahoo! News

Title Post: ‘Argo’ wins Producers Guild Awards
Url Post: http://www.news.fluser.com/argo-wins-producers-guild-awards/
Link To Post : ‘Argo’ wins Producers Guild Awards
Rating:
100%

based on 99998 ratings.
5 user reviews.
Author: Fluser SeoLink
Thanks for visiting the blog, If any criticism and suggestions please leave a comment

Read More..

Well: Ask Well: Squats for Aging Knees

You are already doing many things right, in terms of taking care of your aging knees. In particular, it sounds as if you are keeping your weight under control. Carrying extra pounds undoubtedly strains knees and contributes to pain and eventually arthritis.

You mention weight training, too, which is also valuable. Sturdy leg muscles, particularly those at the front and back of the thighs, stabilize the knee, says Joseph Hart, an assistant professor of kinesiology and certified athletic trainer at the University of Virginia, who often works with patients with knee pain.

An easy exercise to target those muscles is the squat. Although many of us have heard that squats harm knees, the exercise is actually “quite good for the knees, if you do the squats correctly,” Dr. Hart says. Simply stand with your legs shoulder-width apart and bend your legs until your thighs are almost, but not completely, parallel to the ground. Keep your upper body straight. Don’t bend forward, he says, since that movement can strain the knees. Try to complete 20 squats, using no weight at first. When that becomes easy, Dr. Hart suggests, hold a barbell with weights attached. Or simply clutch a full milk carton, which is my cheapskate’s squats routine.

Straight leg lifts are also useful for knee health. Sit on the floor with your back straight and one leg extended and the other bent toward your chest. In this position, lift the straight leg slightly off the ground and hold for 10 seconds. Repeat 10 to 20 times and then switch legs.

You can also find other exercises that target the knees in this video, “Increasing Knee Stability.”

Of course, before starting any exercise program, consult a physician, especially, Dr. Hart says, if your knees often ache, feel stiff or emit a strange, clicking noise, which could be symptoms of arthritis.

Read More..

J. Richard Hackman, an Expert in Team Dynamics, Dies at 72

J. Richard Hackman, a Harvard psychology professor whose fieldwork sometimes took him to the cockpit of an airliner to observe the crew in a nearly five-decade quest to determine the dynamics of teamwork and effective leadership, died on Jan. 8 in Boston. He was 72.

The cause was lung cancer, his wife, Judith Dozier Hackman, said.

Dr. Hackman, the author or co-author of 10 books on group dynamics, was the Edgar Pierce professor of social and organizational psychology at Harvard.

In one of his best-known books, “Leading Teams: Setting the Stage for Great Performances” (2002), he replaced the popular image of the powerful “I can do it all” team leader with that of someone who, as he wrote, had the subtle skills “to get a team established on a good trajectory, and then to make small adjustments along the way to help members succeed.”

The conditions for a successful team effort — among them “a compelling direction, an enabling team structure, a supportive organizational context and expert team coaching” — “are easy to remember,” Dr. Hackman wrote.

“The challenge,” he continued, “comes in developing an understanding of those conditions that is deep and nuanced enough to be useful in guiding action, and in devising strategies for creating them even in demanding or team-unfriendly organizational circumstances.”

Besides tracking the interplay of pilots, co-pilots and navigators aboard civilian and military planes, Dr. Hackman observed corporate boards, sports teams, orchestra players, telephone-line repair crews, hospital workers and restaurant kitchen staff members.

And in recent years, for his 2011 book, “Collaborative Intelligence,” he was allowed to observe interactions within the American intelligence, defense, law-enforcement and crisis-management communities.

“Although my main aspiration has been to provide guidance that will be useful to team leaders and members,” he wrote, “there are no ‘one-minute’ prescriptions here — creating, leading and serving on teams is not that simple.”

Anita Woolley, a professor of organizational behavior and theory at the Tepper School of Business at Carnegie Mellon University in Pittsburgh, said, “The key thing about Dr. Hackman’s work is that it stands in contrast to some of the more popular models of leadership that focused very much on style or how leaders behave, versus what they do.”

Rather than viewing pay as a prime motivator for good performance, she continued, “he focused on features of people’s jobs that made them more intrinsically satisfied: the freedom to determine how they conduct their work, having a variety of tasks, having knowledge of the ultimate outcomes of their work, knowing how their work affects or is received by other people.”

He also liked to overturn some of the received wisdom about teamwork. In a 2011 article for The Harvard Business Review, Dr. Hackman listed “Six Common Misperceptions About Teamwork.” Among them was this:

“Misperception No. 2: It’s good to mix it up. New members bring energy and fresh ideas to a team. Without them, members risk becoming complacent, inattentive to changes in the environment, and too forgiving of fellow members’ misbehavior.

“Actually: The longer members stay together as an intact group, the better they do. As unreasonable as this may seem, the research evidence is unambiguous. Whether it is a basketball team or a string quartet, teams that stay together longer play together better.”

John Richard Hackman was born in Joliet, Ill., on June 14, 1940, the only child of J. Edward and Helen Hackman. His father was an oil pipeline engineer, his mother a schoolteacher.

Dr. Hackman received a bachelor’s degree in mathematics from MacMurray College in Jacksonville, Ill., in 1962, and a doctorate in psychology from the University of Illinois in 1966. He soon joined the psychology and administrative sciences department faculties at Yale, where he taught until 1986, when he moved to the psychology and business departments at Harvard.

Besides his wife, who is an associate dean at Yale, he is survived by two daughters, Julia Beth Proffitt and Laura Dianne Codeanne, and four grandchildren.

After Dr. Hackman died, The Harvard Crimson wrote that for years he had “devoted countless hours to improving one team in particular — the Harvard women’s basketball squad, for which he volunteered as an honorary coach.”

Read More..

China's smog taints economy, health

BEIJING — When a thick quilt of smog enveloped swaths of China earlier this month, it set in motion a costly chain reaction for the world's No. 2 economy.

Authorities canceled flights across northern China and ordered some factories shut. Hospitals were flooded with hacking patients.

A fire in an empty furniture factory in eastern Zhejiang province went undetected for hours because the smoke was indistinguishable from the haze. In coastal Shandong province, most highways were closed for fear that low visibility would cause motorists to crash. And in Beijing, the local government urged residents to remain indoors and told construction sites to scale back activity.

Photos: Smog in China

"These are emergency measures that have the same economic impact as a strike or severe weather," said Louis Kuijs, a Hong Kong-based economist with the Royal Bank of Scotland and formerly of the World Bank. "They're very painful."

Residents in the capital have taken to mocking their famously filthy air and its attendant health hazards with the expression "Beijing cough." Meanwhile, Shanghai's Environmental Protection Bureau has introduced a cartoon mascot to communicate daily air quality on its website: a pig-tailed girl who bursts into tears when smog reaches hazardous levels.

But economists say China's smog is no joke. As air pollution continues to obscure China's cities, the cost to the nation in lost productivity and health problems is soaring. The World Bank estimates sickness and early death sapped China of $100 billion in 2009, or just under 3% of gross domestic product. China is now home to seven of the 10 most-polluted cities in the world, according to a report by the Asian Development Bank and Beijing's Tsinghua University.

A study by Greenpeace and Peking University's School of Public Health put the cost of healthcare to treat pollution-related ailments in Beijing, Shanghai, Guangzhou and Xian at more than $1 billion last year.

Beijing resident Zhang Jian takes his 2-year-old son to a doctor regularly to treat the toddler's chronic sinus infection.

"It's definitely related to the pollution," said Zhang, 35, who wore a disposable mask at an overcrowded children's hospital recently. "My son snores and his nose is blocked constantly. It's a problem because he's too young to clear his nose like adults."

The doctor's visit and treatment cost Zhang about $320 — nearly a week's pay for the IT professional.

The Beijing government says it's considering a host of emergency measures to clear the air. Among them: limiting vehicle usage, spraying building sites to reduce dust and restricting outdoor barbecue grills.

Even China's next premier, Li Keqiang, weighed in recently on the issue. "This is a problem accumulated over a long period of time, and solving the problem will also require a long time. But we need to take action."

China's smog crisis is not unlike those experienced in London and Los Angeles in the 1950s. Public outcry ultimately led to cleaner air and tougher environmental regulations.

Environmental activists hope the same happens in China. The official response in recent weeks has raised optimism that authorities will begin addressing pollution more openly.

Until recently, state media was loathe to use the word "pollution," opting instead for the euphemism "fog."

But popular pressure is building, making it harder for policymakers to ignore the foul air in many of China's largest cities.

After the staggeringly bad bout of air pollution in the middle of this month, micro-bloggers took to posting pictures of themselves online wearing masks.

Some held handwritten signs that read, "I don't want to be a human vacuum cleaner."

The phrase became the top-trending topic on the Twitter-like Sina Weibo, attracting several million hits.

Read More..

4 tips for creating a successful Twitter parody account

The guy behind @GowanusDolphin learned his lesson the hard way

A chorus of Twitter elite got really angry on Friday when an opportunistic user decided to register @GowanusDolphin, a horrible account that premised itself on a dolphin trapped in New York‘s murky Gowanus Canal. 

Not sure how I feel about parody account @gowanusdolphin. Poor guy. Don’t find funny at all.

SEE MORE: Connecticut massacre suspect: How the media IDed the wrong guy [Updated]

— Craig Kanalley (@ckanal) January 25, 2013

I don’t think I’m exaggerating when I say that this @gowanusdolphin account is far worse than the Holocaust.

— Joel Johnson (@joeljohnson) January 25, 2013

It’s because we all laughed at the fake Rahm Emanuel guy that these fucking things exist. We brought @gowanusdolphin on ourselves.

SEE MORE: The 17 most memorable tweets of 2012

— Cord Jefferson (@cordjefferson) January 25, 2013

The offender, who has since apologized for being a jerk, learned his lesson the hard way. Don’t let the same fate befall you. Here, four helpful tips for creating a successful* Twitter parody account should the opportunity ever arise again:

1. Don’t use animals
Remember @BronxZooCobra fondly? Neither do we. Predicating your shiny new Twitter handle on a headline-grabbing animal is difficult for two reasons: (a) Animals don’t talk. You’re creating its voice from scratch; and (b) People tend to like animals more than they like other people, so as a rule of thumb, you should probably be making fun of actual human beings.

SEE MORE: Social media masters, ninjas, and gurus: How Twitter pros describe themselves

2. Don’t base it on news
When a mild 5.9-magnitude earthquake rattled New York in 2010, Twitter exploded with parody accounts. (“Boom!” and “Whoa!” and that sort of nonsense.) None of them were funny. None of them were sustainable. Take a lesson from Bloomberg social media director (and the web’s leading voice in parody account hatred) Jared Keller:

If you create a parody account within fifteen minutes of a news event you are the worst person on the planet and I hate you.

SEE MORE: Instagram vs. Twitter: Why their beef is bad news for you

— Jared Keller (@jaredbkeller) January 25, 2013

3. Be funny
Ha ha, you have to actually be funny, which is easier said than done. And “humor,” as we all know, is 100 percent subjective and varies from person to person, NOT TO MENTION it requires constant mental dexterity that 99.99 percent of the population simply isn’t cut out for. So make it easy for yourself. Self-impose some parameters and employ a weird spin like @NYTOnIt or @__MICHAELJ0RDAN. Maybe you’ll even get a book deal! (Probably not.)

4. You probably shouldn’t make a parody account
Ignore everything I just said. Don’t make one. Sorry.

SEE MORE: Should Twitter be forced to reveal racist users?

*Just kidding.

View this article on TheWeek.com Get 4 Free Issues of The Week

Other stories from this topic:

Like on Facebook - Follow on Twitter - Sign-up for Daily Newsletter
Social Media News Headlines – Yahoo! News

Title Post: 4 tips for creating a successful Twitter parody account
Url Post: http://www.news.fluser.com/4-tips-for-creating-a-successful-twitter-parody-account/
Link To Post : 4 tips for creating a successful Twitter parody account
Rating:
100%

based on 99998 ratings.
5 user reviews.
Author: Fluser SeoLink
Thanks for visiting the blog, If any criticism and suggestions please leave a comment

Read More..

Fox orders futuristic cop drama pilot from J.J. Abrams, J.H. Wyman

LOS ANGELES (TheWrap.com) – Fox has given the green light to a police drama pilot from “Fringe” executive producers J.H. Wyman and J.J. Abrams, the network said Friday.

Described as an “action-packed buddy cop show,” the untitled project takes place “in the near future, when all LAPD officers are partnered with highly evolved human-like androids.”

Wyman is writing and executive-producing the one-hour drama project, along with Abrams.

Abrams’s Bad Robot Productions is producing in association with Warner Bros. Television. Bad Robot’s Bryan Burk is also executive-producing, with the company’s Kathy Lingg serving as co-executive producer.

Abrams, who’s been tapped to direct the maiden installment of the revived “Star Wars” movie franchise, sold a comedy pilot, “Adulting,” to Fox late last year. That project, a single-camera, half-hour comedy, is based on the Kelly Williams Brown book “Adulting: How to Become a Grown-up in 387 Easy(ish) Steps.”

“Fringe,” which was also on Fox, wrapped up its series run with a two-hour finale earlier this month.

TV News Headlines – Yahoo! News

Title Post: Fox orders futuristic cop drama pilot from J.J. Abrams, J.H. Wyman
Url Post: http://www.news.fluser.com/fox-orders-futuristic-cop-drama-pilot-from-j-j-abrams-j-h-wyman/
Link To Post : Fox orders futuristic cop drama pilot from J.J. Abrams, J.H. Wyman
Rating:
100%

based on 99998 ratings.
5 user reviews.
Author: Fluser SeoLink
Thanks for visiting the blog, If any criticism and suggestions please leave a comment

Read More..

Diner’s Journal Blog: PepsiCo Will Halt Use of Additive in Gatorade

PepsiCo announced on Friday that it would no longer use an ingredient in Gatorade after consumers complained.

The ingredient, brominated vegetable oil, which was used in citrus versions of the sports drink to prevent the flavorings from separating, was the object of a petition started on Change.org by Sarah Kavanagh, a 15-year-old from Hattiesburg, Miss., who became concerned about the ingredient after reading about it online. Studies have suggested there are possible side effects, including neurological disorders and altered thyroid hormones.

The petition attracted more than 200,000 signatures, and this week, Ms. Kavanagh was in New York City to tape a segment for “The Dr. Oz Show.” She visited The New York Times on Wednesday and while there said, “I just don’t understand why they can’t use something else instead of B.V.O.”

“I was in algebra class and one of my friends kicked me and said, ‘Have you seen this on Twitter?’ ” Ms. Kavanagh said in a phone interview on Friday evening. “I asked the teacher if I could slip out to the bathroom, and I called my mom and said, ‘Mom, we won.’ ”

Molly Carter, a spokeswoman for Gatorade, said the company had been testing alternatives to the chemical for roughly a year “due to customer feedback.” She said Gatorade initially was not going to make an announcement, “since we don’t find a health and safety risk with B.V.O.”

Because of the petition, though, Ms. Carter said the company had changed its mind, and an unidentified executive there gave Beverage Digest, a trade publication, the news for its Jan. 25 issue.

Previously, a spokesman for PepsiCo had said in an e-mail, “We appreciate Sarah as a fan of Gatorade, and her concern has been heard.”

Brominated vegetable oil will be replaced by sucrose acetate isobutyrate, an emulsifier that is “generally recognized as safe” as a food additive by the Food and Drug Administration. The new ingredient will be added to orange, citrus cooler and lemonade Gatorade, as well Gatorade X-Factor orange, Gatorade Xtremo citrus cooler and a powdered form of the drink called “glacier freeze.”

Ms. Carter said consumers would start seeing the new ingredient over the next few months as existing supplies of Gatorade sell out and are replaced.

Health advocates applauded the company’s move. “Kudos to PepsiCo for doing the responsible thing on its own and not waiting for the F.D.A. to force it to,” said Michael Jacobson, executive director of the Center for Science in the Public Interest.

Mr. Jacobson has championed the removal of brominated vegetable oil from foods and beverages for the last several decades, but the F.D.A. has left it in a sort of limbo, citing budgetary constraints that it says keep it from going through the process needed to formally ban the chemical or declare it safe once and for all.

Brominated vegetable oil is banned as a food ingredient in Japan and the European Union. About 10 percent of drinks sold in the United States contain it, including Mountain Dew, which is also made by PepsiCo; some flavors of Powerade and Fresca from Coca-Cola; and Squirt and Sunkist Peach Soda, made by the Dr Pepper Snapple Group.

PepsiCo said it had no plans to remove the ingredient from Mountain Dew and Diet Mountain Dew, both of which generate more than $1 billion in annual sales.

Heather White, executive director at the Environmental Working Group, said of PepsiCo’s decision, “We can only hope that other companies will follow suit.” She added, “We need to overhaul how F.D.A. keeps up with the latest science on food additives to better protect public health.”

Ms. Kavanagh agreed. “I’ve been thinking about ways to take this to the next level, and I’m thinking about taking it to the F.D.A. and asking them why they aren’t doing something about it,” she said. “I’m not sure yet, but I think that’s where I’d like to go with this.”

---

This post has been revised to reflect the following correction:

Correction: January 26, 2013

An earlier version of this article misspelled the surname of the 15-year-old who started a petition on Change.org to end the use of brominated vegetable oil in Gatorade. She is Sarah Kavanagh, not Kavanaugh.

A version of this article appeared in print on 01/26/2013, on page B1 of the NewYork edition with the headline: PepsiCo Will Halt Additive Use In Gatorade.

Read More..